INTEGRATIONS
Compete against major OTAs for direct bookings with Google Hotel Ads
Partner with RoomRaccoon, a Google Hotels connectivity partner. Guide travellers straight to your website and maximise ROI with our pay-per-stay model.
Get more exposure with sponsored hotel ads
Did you know that 57% of travellers start the process of booking accommodation with a Google query such as “hotels in [Your Location]” or “hotels near [Your Location] beach”?
Attract travellers who are actively looking for a hotel in a particular area. Google’s sponsored hotel ads contain your company's name, direct booking rate, availability, and text callouts to highlight the unique benefits of booking through your website.
Partner with Google to grow your direct bookings
If your goal is to be less reliant on expensive OTAs and grow your direct business, Google Hotels can be a powerful ally to help you achieve just that. Through a connectivity partner like RoomRaccoon, Google helps travelers discover your hotel, shares your real-time nightly rates and sends customers to book your hotel directly from your website equipped with an integrated booking engine.
Benefits of Google-assisted direct bookings:
- Pay less commission per booking than OTAs
- Costs on commission are only calculated for confirmed bookings (pay-per-stay)
- Direct bookers are more likely to be return guests
- Capture guest and booking data and insights that matter to you
- Enjoy flexibility on the type of promotions and packages you offer
RoomRaccoon’s Google Hotels Services
Seamless setup, bidding, and billing
You don’t need to be a digital marketing expert to benefit from Google Hotel Ads. RoomRaccoon offers managed services at no additional cost!
Kick back and let us handle everything:
• We take care of the entire set-up from start to finish!
• We manage your bidding strategy to maximise your return
• Skip creating a Google Ads Manager account we manage payments for you
• Receive a detailed invoice at month-end for full transparency
Manage click-happy travellers with pay-per-stay
Through our partnership with Google Hotels, we offer an exclusive pay-per-stay (PPS) pricing model that only charges commissions for confirmed bookings, unlike standard search ad campaigns, which charge a pay-per-click (PPC).
Our PPS pricing model offers peace of mind for hotels. It allows potential travelers to engage with your hotel ad multiple times as they plan their trip, and you're only charged upon successful booking completion. What's more, it includes a fixed fee, so you will always know how much you will be charged for each booking. No surprises!
A single platform to increase revenue, streamline operations & delight guests.
Google Hotel Ads: Resources
Google Ads for Hotels: A Comprehensive Guide
Welcome to our comprehensive guide on Google ads for hotels! It’s no secret that a strong online presence is essential for any business to succeed.
What is a Hotel Booking Engine?
A hotel booking engine is a system on your hotel’s website and social media pages. Its main job? To smoothly handle direct online bookings without the headache of commission fees.
How to Get Eco-Certified on Google Hotel Ads
Google has made it easier to mark environmentally responsible or eco-certified hotels. In this article, we look at how to get eco-certified on Google Hotels.
FAQ: Google Hotel Ads
Location-specific searches: When travellers look for a place to stay in a particular area or near popular tourist attractions, they'll find a hotel search module where they can view pictures, names, prices, and a map of hotels. This lets them quickly compare the rates offered on various OTAs, including your direct booking link so that they can book the best option.
Brand name searches: On the other hand, if someone searches your hotel by its name, they'll see your Google Business Profile, which includes an expanded hotel search module. This section lists your current rates on the OTAs you're partnered with and compares them to those available through your website. This demonstrates that having active Google Hotel Ads is imperative in preventing OTAs from pinching traffic from direct search results.
Please contact us if you have any questions regarding our Google Hotels pricing. We would be happy to provide you with more information.
Additionally, Google Hotel Ads appear in various places across Google's search ecosystem, including Google Maps. They also contain different types of content, such as room rates, availability, and marketing callouts like free cancellation.
Take a look at the infographic below that compares Google Hotel Ads and Google Ads.
Here are a few tips to help you get started:
- Add contact information like your phone number, website address, operating hours, and email address.
- Show your hotel’s personality with photos, a cover image, your logo and more to stand out.
- Add posts to your business profile to promote special offers, events, and updates to keep customers in the loop.
Here are the additional property requirements for hotels listed on Google Hotels:
- Accommodate overnight guests
- Maintain a physical presence with a fixed, publicly accessible location
- Have permanent walls and plumbing facilities
- Operate with a staffed front desk or on-site management available during business hours
- The minimum stay requirement should not surpass 7 days
Your direct booking rate is higher than your OTA rates: In order to outcompete OTAs such as Booking.com and Expedia, it's important that your direct booking rate is more attractive. One way to achieve this is by offering different rates on your website and OTA platforms. You should also be mindful of running OTA-specific promotions simultaneously with your Google Hotel Ads.
Not maintaining your Business Profile: It’s important to keep your business profile up-to-date with recent images of your property and to reply to public customer reviews to build trust with new and returning customers. You should also keep your business information, such as phone number, email address, and operating hours, updated to avoid any confusion.