Distinct. Intimate. Elegant. You have put a lot of care and effort into creating a signature brand for your boutique hotel. It's only right that more guests experience your one-of-a-kind property.
If you manage a boutique hotel, you may be wondering if it's time to start using a property management system (PMS). Contrary to popular belief, independent boutique hotels benefit the most from the technological advantages of an all-in-one PMS. Specifically, it allows you to compete with the major players in the travel industry, like chain hotels with bigger budgets and more staff.
This blog will discuss the top 5 benefits of using a PMS for boutique hotels.
But first, what is an all-in-one PMS?
A stand-alone PMS can help automate various tasks related to running a hotel, from managing reservations and guest check-ins/check-outs to billing and accounting. In addition, a well-designed PMS can provide valuable insights into your operations, allowing you to identify areas for improvement.
But there is still a matter of online distribution, revenue management, and direct bookings that are essential in the day-to-day running of your property. For this reason, an all-in-one hotel management system like RoomRaccoon has in-built tools that perform these functions without needing to purchase and install additional tools.
Why Is a PMS Important in Boutique Hotels?
1. A PMS can help save time by automating various tasks related to running a hotel
If you own or manage a boutique hotel, the chances are good that you're always looking for ways to save time and increase efficiency. One way to do both is to start using a property management system (PMS) that automates many repetitive tasks so you can spend your time doing things that require your human touch, like showing guests around and creating enticing packages.
You can generate invoices, assign dirty rooms to housekeepers, check-in guests, and charge credit cards with a click of a button. There are also various set-and-forget functions like automated booking confirmation emails sent to guests who book via your website and dynamic pricing tools that adjust your room rates according to demand.
2. A PMS can provide valuable insights through data analysis and reporting
A PMS can provide valuable insights into your business through data analysis and reporting. By understanding how guests are booking, through which channels and on which days, you can adjust your distribution mix and set dynamic rates to improve your occupancy and revenue. Additionally, a PMS can help you track income and expenses to make informed decisions about allocating resources.
For instance, O'Two Hotel is a 32 room boutique hotel in Cape-Town, which generated R85,295 in extra revenue in 2021 by upselling in-room extras and room upgrades during online check-in.
The property was able to track its income by using RoomRaccoon’s PMS and integrated upsell tool.
3. A PMS can help increase revenue by providing tools to help optimise pricing and distribution strategies
If you manage a boutique hotel, you know how important it is to keep track of your inventory and pricing. An all-in-one property management system can help increase your revenue by providing the tools you need to optimise your pricing and channel management strategies.
What tools do you need to look out for?
Using a PMS with an integrated channel manager, you can sell your rooms on multiple OTAs and booking sites, including wholesalers, without logging in to different extranets. Channel management software automatically syncs your rates and availability across various platforms through pooled inventory in seconds. You can maximise the exposure for your boutique hotel minus the extra effort.
Dynamic rates are often a practice reserved for hotel chains with dedicated revenue managers. With an all-in-one PMS, that is no longer the case. Boutique hotel managers can leverage tools like yield management and a CompSET to operate with demand-based pricing and generate the maximum revenue at all times.
4. A PMS can improve communication between staff and guests, as well as amongst staff members
The key to any successful business is efficient organisation and communication, and this is especially true for hotels. A good quality hotel management system can help a boutique hotel to function more effectively overall, leading to increased productivity and an enhanced guest experience. Here’s how:
Communication throughout the guest stay is a fully automated process with a PMS. From the booking confirmation emails to the post-stay emails thanking guests for their support and welcoming them back with a coupon code - guests are always informed, resulting in a better experience altogether.
What about communication between staff members? Night shift staff can smoothly take over from the day shift staff as the system updates in the cloud, so all changes like guest check-ins and housekeeping status reports are automatically processed. In fact, RoomRaccoon’s Housekeeping Mobile View allows housekeepers to update reception on room statuses from their phones. How convenient?
5. A PMS can expand as your business needs grow
Your boutique hotel has all the lavish furnishings. You’ve upgraded your breakfast menu and invested in quality sheets and towels for your guest rooms. Word got out, and your occupancy is increasing. Now you’re contemplating ways to shorten your front desk registration process to deliver a more efficient experience, especially during the peak season.
The major advantage of a cloud hotel management system is integrating with other hospitality software solutions to expand as your business needs grow. To solve your dilemma, you incorporate smart door locks at your property. Through this connection, you can send guests self-expiring door codes during online check-in, enabling them to skip the front desk altogether.
Overall, using a quality boutique hotel property management system can result in a more efficient, organised, and profitable business operation. What should you look out for when choosing a PMS solution for your boutique hotel?
- All-in-one PMS with an integrated channel manager, booking engine and revenue management
- Flexible monthly or annual subscription packages
- Customer support in your language
- Implementation or onboarding program
- Integratable connections